WE’RE ABOUT AUDIENCE ENGAGEMENT
Each and every business has a unique voice, a story to tell and an audience to speak to.
We dig deeper, crafting messages that engage, inform and persuade.
Once we understand the essence of your message, the best medium will be apparent.
Sometimes it will be a printed object – a letter or a brochure or a flyer.
But most often it will be digital – an email, newsletter or website.
It’s probably time we talked specifics. Some of the media we work with most often are…
The Q&A interview is something of a specialty of ours. We create stories that capture the essence of your business and knit those stories around your people. Our Q&As engage your audience in a way that dry descriptive material cannot.
Regular newsletters are a great way to keep your stakeholders informed about what’s happening in and around your business. More than that, they’re a great way to expand your audience – then keep them engaged.
Every business blog post is another page on your website to be indexed by search engines and shared on social media. Business blogging is also an opportunity to establish you as an authority in your area of expertise, and enhance your other PR efforts.
“I just love meeting new people and getting to know them. It’s one of the great things about my work.
Everyone has a story to tell… even if they don’t know it. It’s just a matter of being interested and taking the time to forge a connection. Once we do that, we’re so much more capable of coming up with new ideas and helping to hone messages. It allows us to be proactive rather than sitting back and waiting for our clients to drive the process.
I started out as a school science teacher then changed my focus to the design and implementation of education systems for schools and online businesses.”
“Concepts captivate me. Every business model and every brand has nuances that set it apart, and at any given point in time a business will face subtle communications issues relating to specific objectives and stakeholder groups. Each piece of communication must balance those specific requirements with the overall brand and business culture.
I derive great satisfaction from communicating complex ideas in a simple and succinct manner.
Following ten years in Investment Banks in Sydney and Tokyo, I became involved in start-ups including Macquarie Filmed Investments, Binary Business, MoneyTalk Media, and now Quintessant Communications.”