Walter Munro, Principal
“At any given point in time a business will face subtle communications issues relating to specific objectives and stakeholder groups. Each piece of communication must balance those specific requirements with the overall brand and business culture.
The solution involves finding what journalists and authors call ‘the hook’, the central idea idea with which to engage the target audience and around which to build the message. The starting point is invariably listening and understanding.
Following ten years in Investment Banking in Sydney and Tokyo,I became involved in start-ups including; Macquarie Bank’s Macquarie Filmed Investments (a tax effective film and television financing vehicle); Binary Business (an internet presence provider which became one of two preferred suppliers to Accor Hotels in the Asia Pacific), and MoneyTalk Media (a digital advertising firm based on finance related content marketing)… and now Quintessant.
I derive great satisfaction from communicating complex ideas in a simple and succinct manner.